Tata Xenon displayed at the Bangkok Motor Show

Tata Motors is now entering into the Thailand market as the company displayed their new product named Xenon at the Bangkok Motor Show.

The company also announced the launch of their operations in this country.

They are aiming to challenge the existing players in the market with their competitively priced products.

Tata Motors MD Ravi Kant spoke about their plans: “We have invested about 1.3 billion bahts (about Rs 150-160 crore) in our plant in Bangkok. We are a late entrant but its better late than never. We have built Xenon, keeping in mind such markets as Thailand and Malaysia, and we will look at exporting Xenon from Thailand to other Asean markets. We are looking at selling 5,000 units this year and setting up 20 dealers”.

Here in India, the company is all set to launch their Nano compact car later this year.

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