Google to selloff Performics
Search engine giant Google has said that they are going to selloff Performics which they gained as part of their acquisition deal with DoubleClick.
Performics is essentially a search engine optimization company which helps clients improve their rankings on search engines.
For Google it turned out to be conflict of interest entity.
Company representative Tom Phillips spoke about this new development: “It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission.”
Checkout: Performics
Acquisition, Advertising, DoubleClick, Google, marketing, Online Advertising, performics, Search Engine, Search Engine News, search engine optimization, seo
Somanshu
Category: Uncategorized
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April 3rd, 2008 at 2:13 pm
that would be a conflict of interest indeed. i mean google serving both – search and search engine optimization? that was the only obvious thing they could do – selling the SEO part of the biz.