Google to selloff Performics
Search Engine News April 3rd, 2008
Google to selloff Performics
Search engine giant Google has said that they are going to selloff Performics which they gained as part of their acquisition deal with DoubleClick.
Performics is essentially a search engine optimization company which helps clients improve their rankings on search engines.
For Google it turned out to be conflict of interest entity.
Company representative Tom Phillips spoke about this new development: “It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission.”
Checkout: Performics
Popularity: 2%
Tags: Acquisition, Advertising, DoubleClick, Google, marketing, Online Advertising, performics, Search Engine, search engine optimization, seo
Related Posts
Google to cut jobs at DoubleClick
Dell and Google extend their collaboration
Google now highlighting Google Video from homepage
Google Checkout now available in Britain
Google now owns G.CN domain name
About
that would be a conflict of interest indeed. i mean google serving both - search and search engine optimization? that was the only obvious thing they could do - selling the SEO part of the biz.