Microsoft wants online ad companies to protect user privacy
April 12th, 2008 Leave a comment Visited 404 times, 1 so far today
Microsoft wants online ad companies to protect user privacy
Microsoft might be a smaller player in the online advertising market but they have now called on all rival players in this segment to adopt some rules to protect user privacy.
The company has now submitted their proposal with the Federal Trade Commission.
They are calling for a five-tiered system of standards designed to protect the online privacy of web users.
These companies track the surfing habits of the users to serve them ads related to what they are looking for.
Microsoft said that the ad companies should retain data only as long as necessary to fulfill a legitimate business need.
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