NPD: Amazon MP3 has failed to hurt Apple iTunes much

Amazon MP3 service is said to be the one with most potential to challenge the domination of Apple iTunes in the digital media download market.

However, market research firm NPD Group has said that till now the service has failed to lure away customers from Apple’s digital media store.

These are early days for Amazon and the group accepts that fact. The report said that in the month of February just 10% of the customers using Amazon MP3 were previous Apple iTunes customers.

NPD analyst Russ Crupnick added: “Everyone expected a David and Goliath show when Amazon came along to knock Apple off its perch. But Amazon is attracting its own customers and Apple is reasonably not affected.”

Apple iTunes however continues to gain more customers as they have now become the number 1 music retailer in the US market. They are now selling more music compared to retail stores like Wal-Mart.

Popularity: 3%