Google launches YouTube India edition

Google owned video sharing service YouTube now has an Indian edition.

The company said that the localized Indian edition features a localized home page plus search functions.

YouTube India would focus on showcasing videos which are popular amongst Indian web users.

They are also planning to have an entirely ‘local’ flavor and feature content and functionality targeted at the Indian audience.

Steve Chen, chief technology officer and co-founder of YouTube spoke about YouTube India: “We are very excited to bring a local version of YouTube to India considering the passion of users here for music and entertainment. For a culture that is steeped both in video and in storytelling, and where everyone has a voice — YouTube India will not only offer Indian users more relevant content but also provide a platform to share India’s unique and diverse culture and lifestyle with the largest online video community in the world.”

Sakina Arsiwala, international manager of YouTube added: “YouTube allows anyone with a simple Web camera or even a cell phone to create content, connect, and converse with each other through the medium of video. It provides a powerful way for people to express themselves. From a home video to a magic show to classroom lectures or working professionals connecting with their families in another city, YouTube is about communication and not just entertainment.”

Google is working along with partners UTV, NDTV, India TV, Zoom TV, Rajshri Films, Eros Entertainment, IIFA, the Ministry of Tourism, IIT Delhi, and KrishCricket on this new online destination.

Checkout: YouTube India

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