Google AdSense now support third party network ads

Online advertising industry giant Google has announced that they are now letting advertisers using third party networks to use AdSense network.

For now, this program is available in the North American market.

Google representative Rajas Moonka spoke about this new development: “This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.”

Google is now capable of providing this service as they now have the ability to review third party ads to run on their own AdSense network.

They are supporting following third party networks at the moment:

DoubleClick
Mediaplex
DoubleClick Rich Media
Eyeblaster
EyeWonder
Interpolls
PointRoll
Unicast
Dynamic Logic
IAG Research
InsightExpress
Factor TG