O2: One iPhone per person

Apple iPhone would be sold by O2 in the UK market and the company has revealed that they would limit the sale to just one unit per person.

The company has already started sending out messages to their customers to sign up for the Apple iPhone 3G which is coming out later this month.

O2 said in the message that they expect the demand to be massive in the initial days and customers are suggested to book it soon to avoid delays.

The company added that the deliveries would be made “on a first-come, first-served basis”.

Apple iPhone 3G is scheduled to go on sale on July 11 in several markets around the world.