Sony BDP-S350 Blu-ray Player with BD-Live now on sale

Sony has announced that they are now selling their latest Blu-Ray player BDP-S350.

This new product comes with BD-Live support in addition to BonusView (picture-in-picture) feature.

Sony said that this new player also features Precision Cinema HD Upscale technology.

This technology is designed to convert standard definition signals to 1080p and outputs a full HD equivalent resolution signal to 1080p TVs via HDMI.

Chris Fawcett, vice president of marketing for Sony Electronics’ Home Products Division added: “We leveraged our expertise in film production and digital technology to build a machine that movie fans would truly love. An advanced Blu-ray Disc player like the BDP-S350 is a must for every HDTV owner because it delivers the ultimate video and sound quality, while unlocking features you can’t find on DVD, downloads or video on demand.”

Sony BDP-S350 is being sold at a retail price of $399.99.