Microsoft BrowseRank to take on Google PageRank
Search Engine News July 26th, 2008
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Tags: BrowseRank, Google, Google PageRank, Microsoft, Microsoft BrowseRank, PageRank, TrustRank
Microsoft BrowseRank to take on Google PageRank
For years now Google PageRank has been the primary factor that used to define how important a site is in the eyes of Google search engine.
Now, Microsoft aims to challenge it with their own version that is named BrowseRank.
They are working on this technology in collaboration with several Asian institutes. It takes into consideration factors like how people actually use the Internet.
Microsoft claims that their mechanism is superior compared to Google PageRank as it is based on user-browsing graph generated from actual internet usage.
The company said: “User-behavior data can be recorded by Internet browsers at Web clients and collected at a Web server.”
The researchers added: “In this way, we can leverage hundreds of millions of users’ implicit voting on page importance. Experimental results show that BrowseRank indeed outperforms the baseline methods, such as PageRank and TrustRank, in several tasks.”
Checkout: Google PageRank
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Very interesting, although this has been tried before. DirectHit had a search engine built entirely on clickstream data (Acquired by Ask.com in 2000). They got the data from ISPs in those days. The end-result is really not that much better than Page-Rank.
We at Me.dium on the other hand (http://me.dium.com/search) are processing our user’s clickstream data in real-time to create a different lens based on what’s going on now. e.g. do a search for John Edwards on Google or Live, and you get johnedwards.com and wiki/johnedwards. Do the same search on Me.dium and you learn that today people care about his love child, pictures of his mistress, etc.
The difference is real-time (what people are browsing now) vs. historical (what they browsed in the past). Social vs. Old School. Check it out and let us know your thoughts. http://me.dium.com/search.
I like the Idea of BrowseRank over
PageRank. PageRank is complicated
and Google uses it in any manner
company wants. I always believed
Google method of ranking is stupid
and unfair