LucidMedia in a deal with Yahoo

LucidMedia in a deal with Yahoo

Internet media giant Yahoo has announced a new deal with LucidMedia.

Yahoo would now use LucidMedia resources to enhance their own contextual display advertising on Right Media Exchange.

This deal comes at a time when Yahoo faces intense pressure from shareholders and investors to improve their standing against market leaders like Google.

Yahoo said that as part of this deal they would now support buyers and sellers that use LucidMedia’s contextual advertising engine ClickSense.

Bill Wise, Right Media general manager added: “LucidMedia’s ClickSense technology will significantly help increase the prospective yield of a publisher’s available inventory and improve an advertiser’s ability to contextually target ads to relevant content and categories through the Right Media Exchange.”