DoubleClick In-Stream: Google to use Silverlight technology for Olympics advertising
August 6th, 2008 Leave a comment Visited 111 times, 2 so far today
DoubleClick In-Stream: Google to use Silverlight technology for Olympics advertising
Search engine giant Google has announced that their DoubleClick unit would be using Microsoft Silverlight technology for video advertising on NBC Universal’s Olympics services.
These advertising would be powered by Silverlight 2 technology which is Microsoft’s challenger to Adobe Flash.
Google announced this new advertising platform named DoubleClick In-Stream. Steven Gold, vice president of sales planning and operations at NBC Universal Digital Media spoke about this new development: “Thanks to DoubleClick In-Stream’s new support for Silverlight 2, we are able to monetize our groundbreaking online video coverage on the same platform we already use for display and mobile advertising. This lets our sales and operations teams work together really efficiently.”
Checkout: DoubleClick In-Stream
| TechWhack on Facebook |
Apple Apple Apple iPhone Apple iPhone 3G AT&T automobiles Automotive News Business News Cars Data Storage - Hard Disks - Flash Memory Digital Media Digital Music - Players Google Google Android Hardware Hardware News India Internet Laptops Main News Market Research Market Rumors Microsoft Mobile Devices mobile Services Networks News Nokia notebooks Online Advertisement Personalities Processor News Rumors Search Search Engine Search Engine News Security News smartphones Software News Space, NASA, ISRO News Telephony USA Web Services Wireless-Mobile Yahoo
This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.