DoubleClick In-Stream: Google to use Silverlight technology for Olympics advertising
August 6th, 2008 Leave a comment Visited 35 times, 3 so far today
DoubleClick In-Stream: Google to use Silverlight technology for Olympics advertising
Search engine giant Google has announced that their DoubleClick unit would be using Microsoft Silverlight technology for video advertising on NBC Universal’s Olympics services.
These advertising would be powered by Silverlight 2 technology which is Microsoft’s challenger to Adobe Flash.
Google announced this new advertising platform named DoubleClick In-Stream. Steven Gold, vice president of sales planning and operations at NBC Universal Digital Media spoke about this new development: “Thanks to DoubleClick In-Stream’s new support for Silverlight 2, we are able to monetize our groundbreaking online video coverage on the same platform we already use for display and mobile advertising. This lets our sales and operations teams work together really efficiently.”
Checkout: DoubleClick In-Stream
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