Toyota Prius launch in India faces infrastructure problems

Automotive News September 6th, 2008 244 views

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Toyota Prius launch in India faces infrastructure problems

Toyota Kirloskar Motor has said that they want to bring their hybrid car Prius in the Indian market but the infrastructure problems are delaying the possibility.

A company representative said: “It’s easy for Toyota to import a limited number of Prius as CBUs into the country and sell it. It will do a whole lot good for the company’s image. But without the necessary infrastructure in place like charging stations that could charge these cars on highways, it will be difficult for Toyota to consider launching the Prius. But we are studying the market.”

Prius is already one of the best selling Hybrid cars in the world.

Honda has become the first automaker in India to launch a hybrid when they introduced Honda Civic Hybrid in June this year.

The model costs around double the regular version but still has found some takers here in the Indian market.

One Comment to “Toyota Prius launch in India faces infrastructure problems”

  1. Joe | September 8th, 2008 at 8:36 am

    WTF? “Charging stations”? Someone clearly doesn’t know how a hybrid car works. It charges itself using the internal combustion engine and regenerative braking. You never plug one in to a power outlet. I presume India’s infrastructure has petrol stations…
    Joe

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