Tags: Amazon, Amazon Kindle, Digital Media, ebook readers, Plastic Logic, portable media players, Sony, Sony eReader

Plastic Logic set to launch Amazon Kindle killer!

Plastic Logic is going to showcase its version of an electronic newspaper reader.

Their e-reader device basically consists of a lightweight plastic screen which mimics the looks of a newspaper.

The device basically uses the same technology used by current generation electronic book readers like Amazon Kindle and Sony eReader.

This new device has a screen which is much bigger than the devices currently available in the market.

This alone makes it a worthy rival to the popular offerings from Sony and Amazon.

The company said that the device would update content through a wireless internet connection.

Richard Archuleta, the chief executive of Plastic Logic added: “Even though we have positioned this for business documents, a newspaper is what everyone asks for.”

They aim to start selling it in the market starting next year.