VW launches BlueMotionTechnologies brand

VW launches BlueMotionTechnologies brand

German automaker Volkswagen has announced the launch of their latest brand BlueMotionTechnologies.

VW said that this brand would focus on eco-friendly auto technologies.

This would include the company’s start-stop system, regenerative braking, SCR catalytic converter and the NOx storage catalytic converter technologies.

Volkswagen said that this division would develop and bring fuel-efficient and low-emission systems to market.

VW added that the aim of this new unit are:

Reducing the fuel consumption of its vehicles and lowering greenhouse gas emissions.
Resource efficiency and resource conservation: recyclability and the use of renewable and secondary raw materials. Moreover, alternative powertrain technologies will be developed and the use of alternative fuels and other energy storage systems.
Health protection: focus is on exhaust emissions and interior emissions as well as reducing exterior and interior noise levels.

VW has launched three new editions of their Passat sedan under this new branding. These three editions are:

Passat BlueMotion
Passat BlueTDI
Passat TSI EcoFuel