Yahoo now targeting ads based on search behavior

Yahoo now targeting ads based on search behavior

Internet media giant Yahoo has announced that they are now offering a new feature to advertisers.

They would now be able to target customers according to their search behavior.

Users can now be delivered ads on web pages as per the data related to the searches conducted by him in the recent past.

Yahoo calls this new feature search retargeting.

The company has also started displaying display ads on their search result pages. Google does not offer this yet.

Michael Walrath, senior vice president of Yahoo’s advertising marketplaces group spoke about their new offerings: “As the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend. Yahoo’s new targeting products significantly improve the ability for search and display advertisers to reach their target audience, providing increased efficiency and accountability.”