Ask.com to spend USD 100 million on marketing this year
IAC/InterActiveCorp’s internet division Ask.com has revealed that they would be spending close to USD 100 million on marketing their services.
Their aim is to get more people to use their services. Ask.com has launched some pretty impressive search services in the recent times but has failed to [...]
Apple launches three new Get a Mac ads
Apple continues to post new advertisements on their website promoting their Mac computers over PCs. They have now added three new ads.
The new ads as usual feature Justin Long and John Hodgman as the Mac and the PC respectively. Two of these new ads are specifically pointed at [...]
Intel and Pepsi to advertise on MTV Networks Mobile
Media giants Viacom have announced that their MTV division has signed two big advertising contracts from Intel and Pepsi.
These two companies would be advertising on its programs delivered on cell phones. Viacom Chief Executive Philippe Dauman confirmed these two deals at the ongoing CTIA wireless showcase in [...]
Apple Computer announces Insomnia Film Festival
Apple Computer has announced the Insomnia Film Festival where they are inviting students to write, shoot, and edit a short film in just one day.
This festival would take place on November 10 and the interested film makers would be given 24 hours to turn a script into a movie.
Their [...]
Yahoo! to give out $50,000 as reward in a video talent show
Google might have managed to acquire YouTube.com but Yahoo! has taken the initiative by inviting users to upload videos showcasing their talents.
Web users and a panel of judges would vote on these videos and the winner of this contest would win $50,000 and [...]
News Corp promoting The Simpsons through MySpace.com
News Corp has said in a statement that they would be using the services of MySpace.com online social networking portal to promote the latest season of the animated series The Simpsons.
In fact, News Corp.’s Fox Interactive Media division has three portals MySpace, Fox.com and IGN TV that are being [...]
e-Media Exchange: eBay working on a television advertisement auction website
Internet ecommerce giants eBay is working with a group of major TV advertisers to work on an online auction marketplace.
This online marketplace would enable advertisers to bid on commercial airtime as they aim to take on television channels, which charge exorbitant prices to run their [...]
Apple phasing out AppleCentre retail outlet brand name
As per incoming information, Apple Computers has started working on phasing out the AppleCentre retail outlet brand name.
They would now ask the partners to reapply for their certifications. These partners have until 31 January 2007 to develop their own branding and remove all references to AppleCentre.
This [...]
MySpace.com looking for advertising partners
News Corp. has said that their MySpace.com service is looking for potential partners to help them serve content-based advertisements. They are looking at the top three players in the market: Google, Yahoo! and Microsoft MSN.
The company plans to solicit bids from these three companies to provide its popular youth-oriented network [...]
Microsoft might acquire Third Screen Media
Software giants Microsoft is rumored to be talking with Third Screen Media for a possible acquisition deal.
This was reported by the Wall Street Journal, which said that Microsoft’s MSN business unit is negotiating to acquire Third Screen Media. This company serves ads for large wireless sites such as those run [...]
