Google AdSense set to get new back-end
Google has announced that they are all set to launch a brand new back-end for the users of their AdSense services.
The new back-end is similar to how Google Analytics look.
The company said:
The new AdSense interface includes more detailed performance reports and enables you to view [...]
American Association of Advertising Agencies in favor of Microsoft-Yahoo deal
American Association of Advertising Agencies has announced that they are in favor of the deal signed between Microsoft and Yahoo.
The deal is also being supported by other groups including Publicis Groupe, WPP, Interpublic Group of Companies and Omnicom Group.
These companies said in a [...]
Google starts testing product ads on Search Result Pages
Google has apparently started testing product ads on the search result pages.
Instead of regular ad blocks that we see on Google search pages, these ads feature products along with their prices and the retail store offering them.
Google had announced this Google Product Ads program earlier [...]
Google AdSense now optimized for mobile devices
Google AdSense team has announced that they are now providing improved support on higher end smartphones which are capable of displaying the websites in their original format.
The company said in a blog posting:
Today, we’re excited to announce a new feature for our AdSense mobile publishers that enables them to [...]
Google AdSense to feature YouTube promoted videos!
Google AdSense has announced that the service would now deliver YouTube promoted videos in the media ads.
The company has now launched YouTube Promoted Videos in AdSense ad units.
This service would enable content providers on YouTube to get a much wider reach on the web.
Currently, these ads [...]
Facebook collaborating with Neilson for social ad measurement
Facebook is the most popular social networking service on the web today.
It is a phenomenal platform for any brand to advertise their products and services.
However, the problem with Facebook is that it is very hard to measure the effectiveness of the ads that are broadcasted on [...]
Google wants to dominate display ads market now
Google already is the market dominating force in the text ads segment.
The company now aims to do well in the display ads market. Yahoo does well in this segment traditionally.
Google has just launched the new edition of their ad exchange. This is part of their [...]
Google AdSense: Updated font faces for different ad sizes
Google AdSense team has revealed that they are now going to change the default font faces shown in different ad sizes.
The new defaults are:
Arial: 728×90, 336×280, 120×600, 120×240
Verdana: 300×250, 160×600, 468×60, 250×250, 234×60, 125×125, 180×150
Times New Roman: 200×200
Google developers said in a blog posting:
In the same [...]
Google changes search result page ad placement on widescreen monitors?
On a widescreen monitor, if you search for something on Google that gets some ads on the result pages, the ads are usually aligned on the right side of the browser window.
So, on a widescreen monitor, you end up with tons of space between [...]
Rosetta Stone suing Google for trademark infringement
Rosetta Stone has become the latest company to file a lawsuit against Google for trademark infringement related to the Google AdWords advertising platform.
Rosetta Stone claims that Google is allowing their rivals to use their brand name and other trademarks on the advertising platform.
Google has not yet commented on [...]
