AdMob acquired by Google for USD 750 million
Google has acquired AdMob which had become a significant player in the mobile advertising market.
This deal is worth around USD 750 million and it could be bad news for both Yahoo and Microsoft in this segment of the market.
This would now help Google to expand their [...]

JumpTap launches mobile ad network to take on Google
JumpTap has announced the launch of their own performance-based mobile ad network.
This would work with both search and display placement advertisements.
They call this new service TapMatch and it enables the advertisers to place manage graphical banner and paid search ads at a single location. [...]

Apple iPhone dominates US based smartphone traffic
AdMob has claimed in a report that Apple dominates the US based smartphone traffic with their sole mobile device Apple iPhone.
The report also said that the Apple iPod Touch is also increasing its presence in the segment.
The service tracks handheld web traffic based on served [...]

Microsoft announces mobile ads for messenger and messenger
Software giant Microsoft has announced that they are now letting advertisers to deliver banner ads to their mobile edition of Live Messenger and Live Hotmail.
These ads are currently supported in markets including France, Spain, UK and USA.
Google has already been supporting such a feature enabling advertisers to target [...]