AdMob acquired by Google for USD 750 million
Google has acquired AdMob which had become a significant player in the mobile advertising market.
This deal is worth around USD 750 million and it could be bad news for both Yahoo and Microsoft in this segment of the market.
This would now help Google to expand their [...]
Anti-Malvertising.com: Investigative Research Engine
Google has a custom search engine hosted on Anti-Malvertising.com that you can use for background checks on potential advertisers.
It searches for keywords on a variety of web services which provides information on companies which distribute malware through advertising.
Google however warns:
Its search results should not be considered the last word [...]
Google wants to dominate display ads market now
Google already is the market dominating force in the text ads segment.
The company now aims to do well in the display ads market. Yahoo does well in this segment traditionally.
Google has just launched the new edition of their ad exchange. This is part of their [...]
Rosetta Stone suing Google for trademark infringement
Rosetta Stone has become the latest company to file a lawsuit against Google for trademark infringement related to the Google AdWords advertising platform.
Rosetta Stone claims that Google is allowing their rivals to use their brand name and other trademarks on the advertising platform.
Google has not yet commented on [...]
Publicis collaborates with Microsoft for online advertising
US based software giant Microsoft has announced that they are now collaborating with French advertising group Publicis.
The two companies would now work together in the online advertising market.
Microsoft and Publicis have signed on a global strategic partnership and the key focus of their collaboration would be digital [...]
Google AdSense for Mobile Applications launched
Google has finally entered the market of providing advertising solutions for mobile applications.
The company has now launched AdSense for Mobile Applications in beta.
Google said in a blog post about this new product:
AdSense for Mobile Applications allows developers to earn revenue by displaying text and image ads in their [...]
Google Product Ads being tested with limited publishers
Google has started testing new format ads with a limited group of testers.
These new format ads are essentially Product Ads and they would be different from their current text ads.
Google Product Ads would include tons of information about the item being highlighted.
Reports say that Google is [...]
Microsoft and NBC in an advertisement deal
Microsoft has announced that they have signed on a deal with NBC Universal to help sell television ads for them.
Microsoft would be offering these ads through their Admira system
Microsoft Admira system is designed to use the demographic data to help potential advertisers to reach the market they are [...]
Google AdSense now allowing publishers to change font size!
Google recently allowed publishers to pick a font for the AdSense powered ads. Only three fonts were provided though.
They are now allowing publishers to pick the font size!
Publishers are now allowed to change the font size of the text in their ad units. Three options [...]
Grady Burnett latest to leave Google. Joins Facebook
Grady Burnett is the latest high profile Google employee who is leaving the search engine giant to join a rival company.
He was the head of Google’s AdWords division. He is now joining social networking service Facebook.
He would now responsible for Facebook’s online advertising sales.
These advertising revenues are one [...]
