Eric Schmidt: YouTube would be profitable
Google CEO Eric Schmidt has stated that they believe YouTube would become profitable soon for the company.
YouTube currently makes millions of dollars of losses for the company as revenues from advertising is little and the expenses related to bandwidth are much more.
Schmidt said: “What we said is we [...]
Jeff Levick is the new head of AOL online advertising business
AOL has announced the appointment of former Google Inc. executive Jeff Levick as the new head of their global advertising and strategy.
He would also be leading the company’s Platform-A ad business operations.
Things are not looking good for the company as this is the fourth [...]
David Rosenblatt resigns from Google
David Rosenblatt was the CEO of DoubleClick before Google acquired the company for a cool $3.1 billion last year.
He has now submitted his resignation at Google. He was working as the President of the Google’s global display advertising business.
Rosenblatt would now depart from Google next month.
Market experts believe it [...]
Google for Advertisers launched
US based search engine giant Google has just launched their new section aimed at the online advertisers.
This section is appropriately named Google for Advertisers.
This new website by Google highlights all the various marketing solutions offered by the company.
Visitors get to see the various options they have to use Google’s own [...]
Microsoft pubCenter beta launched
Microsoft has launched a public beta of their Microsoft pubCenter service.
Microsoft pubCenter is the latest alternative to Google AdSense in the market.
The beta is currently open for US residents only and requires the user to submit U.S. tax ID and address.
They are looking for beta testers who can use this program [...]
JumpTap launches mobile ad network to take on Google
JumpTap has announced the launch of their own performance-based mobile ad network.
This would work with both search and display placement advertisements.
They call this new service TapMatch and it enables the advertisers to place manage graphical banner and paid search ads at a single location. [...]
Google AdWords have new financial templates for advertisers
Google is now accepting image based ads for their Google Finance service.
They are providing advertisers with a couple of new templates for financial ads.
These can be used on Google Finance or any other place on the Google Content Network.
These new ads have predefined elements for [...]
Rumors say Twitter is in talks with both Google and Microsoft
AllThingsD has reported that both Google and Microsoft are in talks with Twitter for a possible advertising deal.
Twitter is currently free of any form of advertising.
The service is very much in news for its explosive growth and potential uses in real world scenarios. [...]
Google to Newspaper companies: We are friends
Newspaper companies are struggling to survive in these tough times due to lack of advertising revenues.
A couple of news media giants have claimed that web services like Google makes money from their content which is simply not acceptable.
Google has now responded by saying that they are friends of [...]
YouTube testing highly annoying un-skippable ads
Google owned video sharing service YouTube does not make a lot of money for their parent company.
The bandwidth costs are high and they have to pay royalties for videos that are delivered for free to the web users.
The service allows for video embeds which also steals away a [...]
