Yahoo to waste tons of money on marketing campaigns
US based internet media giant Yahoo has announced that they are all set to launch a brand new marketing campaign with the tag line ‘It’s You’.
This is perhaps the biggest step taken by the company’s new CEO Carol Bartz.
This marketing campaign announcement comes after Yahoo [...]
Yahoo to invest more in display ads, content generation and mobile services
Yahoo recently announced their landmark deal with Microsoft which would result in Microsoft Bing search engine technology powering Yahoo Search.
Yahoo said that they had to take the decision because they simply did not have the resources to enhance their search services when compared to [...]
Carol Bartz: Yahoo would get its MOJO back!
Yahoo CEO Carol Bartz has announced that the company would soon get back on track.
She practically said that Yahoo would get its mojo back.
The company has been struggling since the past couple of years as they have failed to compete with Google in the search engine [...]
Yahoo to launch a major rebranding exercise?
Industry sources are claiming that the US based internet media giant Yahoo is planning to launch a major rebranding exercise.
This project is being undertaken by the company’s newly installed Chief Marketing Officer Elisa Steele.
Yahoo is aiming to overhaul its brand with this new initiative to repair their bruised public [...]
Yahoo: Bing has not changed anything
Market analysts believe that Yahoo committed a blunder by not accepting Microsoft’s original acquisition offer.
Microsoft later showed interest in acquiring Yahoo’s search engine operations. Even that deal did not materialize.
The software giant continued working on their own search engine technology. And they have just launched Bing which is a [...]
Yahoo still open to Microsoft provided the offer is good
Yahoo continues to play games with Microsoft which has already cost the company a lot.
The market value of Yahoo has a company has gone down considerably since they refused the first offer made by Microsoft.
The company is also now under a brand new leadership with [...]
Carol Bartz blogs about Yahoo management changes
Carol Bartz has blogged about the just announced management changes at the company.
She spoke about her experiences learning about the Yahoo structure and what changes she thought were needed to get Yahoo back on its feet.
Bartz said:
So today I’m rolling out a new management structure that I [...]
Yahoo CFO Blake Jorgensen leaves the company
Yahoo CFO Blake Jorgensen is leaving the internet media giant.
He will leave Yahoo as soon as the company finds a suitable replacement.
This is the latest top management change at Yahoo which recently announced the appointment of their new CEO Carol Bartz.
His departure from the company was revealed [...]
Steve Ballmer still wants a deal with Yahoo
Yahoo has a brand new CEO who has shown little interest in selling off company units.
Microsoft CEO Steve Ballmer has said that he still wants to get into a deal with Yahoo over its search engine division.
He said that both Microsoft and Yahoo should join hands [...]
Yahoo could soon announce a major management reorganization
Market sources say that the struggling internet media giant Yahoo could soon announce a major management reorganization.
AllThingsD said in a blog post that the changes could be made in shifts.
It also cites a company memo which states: “Get well-rested, because next week’s a biggie.”
Yahoo has for [...]
