Google wants to dominate display ads market now
Google already is the market dominating force in the text ads segment.
The company now aims to do well in the display ads market. Yahoo does well in this segment traditionally.
Google has just launched the new edition of their ad exchange. This is part of their [...]
David Rosenblatt resigns from Google
David Rosenblatt was the CEO of DoubleClick before Google acquired the company for a cool $3.1 billion last year.
He has now submitted his resignation at Google. He was working as the President of the Google’s global display advertising business.
Rosenblatt would now depart from Google next month.
Market experts believe it [...]
How to opt out of Google Interest Based Advertising Program
Search engine giant Google has just announced that they would soon start their Interest Based Advertising program.
This would enable the company to display ads to web users based on their interests.
The company would look at the user’s YouTube history and the kind of sites he visit [...]
DoubleClick In-Stream: Google to use Silverlight technology for Olympics advertising
Search engine giant Google has announced that their DoubleClick unit would be using Microsoft Silverlight technology for video advertising on NBC Universal’s Olympics services.
These advertising would be powered by Silverlight 2 technology which is Microsoft’s challenger to Adobe Flash.
Google announced this new advertising platform named DoubleClick [...]
Google AdSense Referrals would be retired in August
Search engine giant Google has stated that they would be retiring their AdSense Referrals at the end of August this year.
The company is suggesting that users of AdSense Referrals move to their other offerings like Google Affiliate Network or regular AdSense blocks.
Users are also being recommended to take [...]
Google AdSense now support third party network ads
Online advertising industry giant Google has announced that they are now letting advertisers using third party networks to use AdSense network.
For now, this program is available in the North American market.
Google representative Rajas Moonka spoke about this new development: “This will empower advertisers to work with approved third [...]
Google to cut jobs at DoubleClick
Search engine giant Google recently completed the acquisition of DoubleClick advertising company.
Google is now said to be considering cutting as many as 300 jobs in this acquired entity.
The company has officially declined to reveal the number of job cuts they are planning.
Google said in a statement: “Since our acquisition [...]
Google to selloff Performics
Search engine giant Google has said that they are going to selloff Performics which they gained as part of their acquisition deal with DoubleClick.
Performics is essentially a search engine optimization company which helps clients improve their rankings on search engines.
For Google it turned out to be conflict of interest entity.
Company representative [...]
Google completes acquisition of DoubleClick
Despite the protests by rival companies including Microsoft, Google has now confirmed that they have completed the acquisition of DoubleClick.
Google had announced their desire to acquire DoubleClick last year in April.
The company has received the required approvals from the US and European governments for this acquisition deal.
The search engine giant said [...]
Google gets FTC approval to acquire DoubleClick
Google is now closer than ever to complete their acquisition of DoubleClick as the deal has now been approved by the U.S. Federal Trade Commission (FTC).
They now require a similar approval from the European Commission.
Google CEO Eric Schmidt said in a statement that the deal was approved in a [...]
