Google gets FTC approval to acquire DoubleClick
Google is now closer than ever to complete their acquisition of DoubleClick as the deal has now been approved by the U.S. Federal Trade Commission (FTC).
They now require a similar approval from the European Commission.
Google CEO Eric Schmidt said in a statement that the deal was approved in a [...]

Viacom to use Microsoft advertising platform for web properties
Media giant Viacom has announced that they are now collaborating with Microsoft for serving advertising on their network of web properties.
The company is as a result ditching DoubleClick which is in the process of being acquired by Microsoft’s rival company Google.
This is a major victory for Microsoft [...]

DoubleClick now providing mobile advertising platform
Google is working hard on getting the necessary permissions to complete their acquisition of DoubleClick.
DoubleClick on the other hand is not sitting idle. The company has now announced the launch of their mobile advertising platform.
The company said that their customers can now sell and manage advertisements online and on mobile [...]