Blockbuster sued for privacy violation related to Facebook Beacon ad system

Cathryn Elaine Harris, of Dallas County, Texas has filed a privacy violation lawsuit against video rental company Blockbuster.
She is claiming that the company passed her personal information to the popular social networking service Facebook.
This information was passed to Facebook through their controversial Beacon advertising system.
Randy [...]

Facebook finally changes their ad policy
Facebook has again given up to the user pressure as they have now made changes to the recently added advertising platform on the social network service.
The company is now allowing the members to “opt-in” to their Beacon advertising platform which enabled them to showcase user activities outside Facebook on their [...]

Facebook unlikely to remove Beacon advertising system
Facebook has been under massive criticism for their recently introduced Beacon system which inserted user’s activities outside the social network on their profile pages.
The company has however no plans to get rid of it. Instead, they are going to modify the way it works.
Market sources claim that these modifications [...]