Rosetta Stone suing Google for trademark infringement
Rosetta Stone has become the latest company to file a lawsuit against Google for trademark infringement related to the Google AdWords advertising platform.
Rosetta Stone claims that Google is allowing their rivals to use their brand name and other trademarks on the advertising platform.
Google has not yet commented on [...]
Grady Burnett latest to leave Google. Joins Facebook
Grady Burnett is the latest high profile Google employee who is leaving the search engine giant to join a rival company.
He was the head of Google’s AdWords division. He is now joining social networking service Facebook.
He would now responsible for Facebook’s online advertising sales.
These advertising revenues are one [...]
Google for Advertisers launched
US based search engine giant Google has just launched their new section aimed at the online advertisers.
This section is appropriately named Google for Advertisers.
This new website by Google highlights all the various marketing solutions offered by the company.
Visitors get to see the various options they have to use Google’s own [...]
Google AdWords have new financial templates for advertisers
Google is now accepting image based ads for their Google Finance service.
They are providing advertisers with a couple of new templates for financial ads.
These can be used on Google Finance or any other place on the Google Content Network.
These new ads have predefined elements for [...]
How to opt out of Google Interest Based Advertising Program
Search engine giant Google has just announced that they would soon start their Interest Based Advertising program.
This would enable the company to display ads to web users based on their interests.
The company would look at the user’s YouTube history and the kind of sites he visit [...]
Google to offer behavioral targeted ads
Google has announced that they are now going to deliver advertising based on user’s past surfing behavior.
This would enable them to deliver ads which might be more interesting to the web user.
Brad Bender, a Google product management director spoke about this new development: “We’re looking to make ads [...]
Google now has ads in Google News search results
Google has announced that they are now testing placing ads in the searches conducted on their Google News service.
This is currently being done on the US edition of Google News.
The company said in a blog post:
What this means is that when you enter a query [...]
Google AdWords for Print latest to be closed down
Search engine giant Google has announced the closing down of yet another service.
The US based company has announced that they would close down Google AdWords for Print on February 28.
Google said in a blog post that the advertisers who are running their campaign through this service [...]
Google AdWords users can now target iPhone and G1
Google has announced that they are now letting AdWords users to target specific mobile phones like Apple iPhone 3G and Google G1.
These devices are already capable of showing the regular ads.
AdWords users can now display ads exclusively on these mobile devices, create campaigns for them, and [...]
Google Ad Planner launched
Search engine giant Google has launched yet another tool for their advertisers to pick the right website to run their campaigns on.
The company introduced a new service named Google Ad Planner.
Google stated in a help document that this service can be used to:
Define audiences by demographics and interests.
Search for websites relevant to [...]
