Google Product Ads being tested with limited publishers
Google has started testing new format ads with a limited group of testers.
These new format ads are essentially Product Ads and they would be different from their current text ads.
Google Product Ads would include tons of information about the item being highlighted.
Reports say that Google is [...]
Google AdSense now allowing publishers to change font size!
Google recently allowed publishers to pick a font for the AdSense powered ads. Only three fonts were provided though.
They are now allowing publishers to pick the font size!
Publishers are now allowed to change the font size of the text in their ad units. Three options [...]
Google for Advertisers launched
US based search engine giant Google has just launched their new section aimed at the online advertisers.
This section is appropriately named Google for Advertisers.
This new website by Google highlights all the various marketing solutions offered by the company.
Visitors get to see the various options they have to use Google’s own [...]
Internet advertising revenues went up last year
Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have reported that online advertising revenues went up 10.6 percent last year to a record 23.4 billion dollars.
This comes despite the fact that global economy is in a mess.
The report released by the two bodies said that the search advertising [...]
Google retiring AdSense video units
Google has revealed that they are retiring their AdSense video units feature.
These ads enabled the user to showcase YouTube content along with relevant ads on their web pages.
Google said that these ads did not perform as well as they had expected so they are discontinuing this product feature.
They [...]
Google to offer behavioral targeted ads
Google has announced that they are now going to deliver advertising based on user’s past surfing behavior.
This would enable them to deliver ads which might be more interesting to the web user.
Brad Bender, a Google product management director spoke about this new development: “We’re looking to make ads [...]
Google AdSense now has expandable ads!
Google has enhanced their AdSense service to include expandable advertisements.
These rich media ads are going to be served as third party ads.
They expand from the original size on a user action.
User does not get paid when a user clicks to expand the advertisement.
They are priced on [...]
Yahoo now targeting ads based on search behavior
Internet media giant Yahoo has announced that they are now offering a new feature to advertisers.
They would now be able to target customers according to their search behavior.
Users can now be delivered ads on web pages as per the data related to the searches conducted by him [...]
Google AdSense now has font options
Web publishers using Google AdSense to generate revenues through their websites have a brand new option in their control panels.
They would now be able to pick the fonts for the ads on their sites.
Google is providing options between three font faces: Arial, Times, and Verdana.
By default, the [...]
ESPN launches beta website with more ad space (!?)
ESPN sports network has launched a new beta edition of their website which would replace their primary website in a couple of days.
This new version of the ESPN site is designed to be simpler to make the visitor comfortable.
The aim is to retain the [...]
