Dell launches Della marketing campaign aimed at women
Dell is going all creative with its customer base. The company recently launched the Adamo laptop range targeted at the audience which prefers sleek compact laptops.
And now they have launched a new marketing campaign for women branded as Della.
The company has this special section on this [...]
Apt from Yahoo launched
Internet media giant Yahoo continues to enhance their online advertising services as they aim to compete with Google in this market.
The company has now launched their Apt from Yahoo platform which is a major upgrade to their online advertising system.
This new platform was launched at the Advertising Week conferences in New York.
It [...]
New Microsoft I am a PC ads are pretty good
Microsoft has now released their latest advertising aimed at Apple’s PC vs. Mac ads.
And these are much better and focused compared to their previous commercials featuring Jerry Seinfeld and Bill Gates.
These new ads also feature some celebrities including Bill Gates, Deepak Chopra and Eva Longoria Parker. [...]
Microsoft retires Bill Gates-Seinfeld ad campaign
Looks like Microsoft has realized that their recent ads featuring Jerry Seinfeld and Bill Gates weren’t really that innovative.
The company has now retired this campaign that probably cost them in millions of dollars.
A Microsoft representative said that their new advertisements would focus on their Windows operating system.
Mich Mathews said: “The [...]
Microsoft launches their USD 300 million marketing campaign
It begins with a stupid advertisement featuring Bill Gates and Jerry Seinfeld.
You have got to see it to find out how ridiculous it is.
Check it out:
This campaign is being managed by Crispin Porter + Bogusky. The aim is to come out with a response to the relatively humorous [...]
Google to selloff Performics
Search engine giant Google has said that they are going to selloff Performics which they gained as part of their acquisition deal with DoubleClick.
Performics is essentially a search engine optimization company which helps clients improve their rankings on search engines.
For Google it turned out to be conflict of interest entity.
Company representative [...]
