AdMob acquired by Google for USD 750 million
Google has acquired AdMob which had become a significant player in the mobile advertising market.
This deal is worth around USD 750 million and it could be bad news for both Yahoo and Microsoft in this segment of the market.
This would now help Google to expand their [...]
Yahoo replaces Google on O2 Germany Mobile Portal
Yahoo has won a small battle against Google as they have replaced the search engine giant on German edition of O2’s mobile portal.
It would now provide their services on this mobile network including easy access to Flickr, Yahoo Eurosport, Yahoo Finance, Yahoo Weather, Yahoo News and Yahoo [...]
Google AdSense for Mobile Applications launched
Google has finally entered the market of providing advertising solutions for mobile applications.
The company has now launched AdSense for Mobile Applications in beta.
Google said in a blog post about this new product:
AdSense for Mobile Applications allows developers to earn revenue by displaying text and image ads in their [...]
Google for Advertisers launched
US based search engine giant Google has just launched their new section aimed at the online advertisers.
This section is appropriately named Google for Advertisers.
This new website by Google highlights all the various marketing solutions offered by the company.
Visitors get to see the various options they have to use Google’s own [...]
JumpTap launches mobile ad network to take on Google
JumpTap has announced the launch of their own performance-based mobile ad network.
This would work with both search and display placement advertisements.
They call this new service TapMatch and it enables the advertisers to place manage graphical banner and paid search ads at a single location. [...]
Verizon Communications closing in on a deal with Google
Wall Street Journal has reported that US based telecom giant Verizon is in advance talks with Google for a partnership that is going to work on several fronts.
Google is then likely to become the default search engine on Verizon devices sold in the US market and the [...]
Smart Communications offering ad supported mobile service in Philippine
Smart Communications subsidiary Connectivity Unlimited Resources Enterprise has announced that they are now offering ad-supported mobile services in the Philippine market.
Users can avail this service if they are ready to receive advertisements on their cell phones.
Subscribers to this service would get $2 prepaid value every month. This [...]
Microsoft announces mobile ads for messenger and messenger
Software giant Microsoft has announced that they are now letting advertisers to deliver banner ads to their mobile edition of Live Messenger and Live Hotmail.
These ads are currently supported in markets including France, Spain, UK and USA.
Google has already been supporting such a feature enabling advertisers to target [...]
Google bring image ads to mobile devices
Search engine giant Google has now launched image ads service for mobile devices. The company is already providing text based ads on this platform.
The company said that the image ads on mobile devices would be similar to how they come on the desktop but they would be resized for [...]
Yahoo to provide web advertising to AT&T mobile customers
Yahoo has announced that they are renewing their deal with AT&T related to delivering advertising to their customers.
The deal would see the two companies share the revenues generated from these advertising to AT&T mobile customers.
They would now be service close to around 70 million AT&T mobile [...]
