DoubleClick In-Stream: Google to use Silverlight technology for Olympics advertising
Search engine giant Google has announced that their DoubleClick unit would be using Microsoft Silverlight technology for video advertising on NBC Universal’s Olympics services.
These advertising would be powered by Silverlight 2 technology which is Microsoft’s challenger to Adobe Flash.
Google announced this new advertising platform named DoubleClick [...]

NBC announces NBC Olympics on the Go service
Media giant NBC has announced their new service for the upcoming Beijing Olympics…
This new service is named NBC Olympics on the Go.
Customers would be able to select the games they are interested in and the service would download the coverage once it’s available.
As a result, users would [...]