American Association of Advertising Agencies in favor of Microsoft-Yahoo deal
American Association of Advertising Agencies has announced that they are in favor of the deal signed between Microsoft and Yahoo.
The deal is also being supported by other groups including Publicis Groupe, WPP, Interpublic Group of Companies and Omnicom Group.
These companies said in a [...]
Channel 4 to provide its shows on YouTube
Channel 4 has signed on a major deal with Google that would allow YouTube to broadcast their television shows online.
Sources say that the two parties had been discussing this deal for a couple of months now.
These shows would be made available online after they have been [...]
Google starts testing product ads on Search Result Pages
Google has apparently started testing product ads on the search result pages.
Instead of regular ad blocks that we see on Google search pages, these ads feature products along with their prices and the retail store offering them.
Google had announced this Google Product Ads program earlier [...]
Google AdSense to feature YouTube promoted videos!
Google AdSense has announced that the service would now deliver YouTube promoted videos in the media ads.
The company has now launched YouTube Promoted Videos in AdSense ad units.
This service would enable content providers on YouTube to get a much wider reach on the web.
Currently, these ads [...]
Facebook collaborating with Neilson for social ad measurement
Facebook is the most popular social networking service on the web today.
It is a phenomenal platform for any brand to advertise their products and services.
However, the problem with Facebook is that it is very hard to measure the effectiveness of the ads that are broadcasted on [...]
Google wants to dominate display ads market now
Google already is the market dominating force in the text ads segment.
The company now aims to do well in the display ads market. Yahoo does well in this segment traditionally.
Google has just launched the new edition of their ad exchange. This is part of their [...]
Google AdSense: Updated font faces for different ad sizes
Google AdSense team has revealed that they are now going to change the default font faces shown in different ad sizes.
The new defaults are:
Arial: 728×90, 336×280, 120×600, 120×240
Verdana: 300×250, 160×600, 468×60, 250×250, 234×60, 125×125, 180×150
Times New Roman: 200×200
Google developers said in a blog posting:
In the same [...]
Rosetta Stone suing Google for trademark infringement
Rosetta Stone has become the latest company to file a lawsuit against Google for trademark infringement related to the Google AdWords advertising platform.
Rosetta Stone claims that Google is allowing their rivals to use their brand name and other trademarks on the advertising platform.
Google has not yet commented on [...]
IPC Media in an advertising deal with YouTube
IPC Media has now become the first UK based print media company to sell ads on their videos hosted on YouTube.
They have more than two thousand videos hosted on the Google owned video sharing service spread across numerous channels.
IPC Media spoke about their brands NME and Nuts [...]
Publicis collaborates with Microsoft for online advertising
US based software giant Microsoft has announced that they are now collaborating with French advertising group Publicis.
The two companies would now work together in the online advertising market.
Microsoft and Publicis have signed on a global strategic partnership and the key focus of their collaboration would be digital [...]
