Publicis collaborates with Microsoft for online advertising
US based software giant Microsoft has announced that they are now collaborating with French advertising group Publicis.
The two companies would now work together in the online advertising market.
Microsoft and Publicis have signed on a global strategic partnership and the key focus of their collaboration would be digital [...]
Google Product Ads being tested with limited publishers
Google has started testing new format ads with a limited group of testers.
These new format ads are essentially Product Ads and they would be different from their current text ads.
Google Product Ads would include tons of information about the item being highlighted.
Reports say that Google is [...]
Google AdSense now allowing publishers to change font size!
Google recently allowed publishers to pick a font for the AdSense powered ads. Only three fonts were provided though.
They are now allowing publishers to pick the font size!
Publishers are now allowed to change the font size of the text in their ad units. Three options [...]
Time Warner close to spinning off AOL
Time Warner has hinted that they are close to finding a future plan for their subsidiary AOL.
Time Warner CEO Jeff Bewkes said: “We believe AOL will then have a better opportunity to achieve its full potential as a leading independent Internet company.”
This is just another way of saying that [...]
David Rosenblatt resigns from Google
David Rosenblatt was the CEO of DoubleClick before Google acquired the company for a cool $3.1 billion last year.
He has now submitted his resignation at Google. He was working as the President of the Google’s global display advertising business.
Rosenblatt would now depart from Google next month.
Market experts believe it [...]
Google for Advertisers launched
US based search engine giant Google has just launched their new section aimed at the online advertisers.
This section is appropriately named Google for Advertisers.
This new website by Google highlights all the various marketing solutions offered by the company.
Visitors get to see the various options they have to use Google’s own [...]
Microsoft pubCenter beta launched
Microsoft has launched a public beta of their Microsoft pubCenter service.
Microsoft pubCenter is the latest alternative to Google AdSense in the market.
The beta is currently open for US residents only and requires the user to submit U.S. tax ID and address.
They are looking for beta testers who can use this program [...]
Google AdWords have new financial templates for advertisers
Google is now accepting image based ads for their Google Finance service.
They are providing advertisers with a couple of new templates for financial ads.
These can be used on Google Finance or any other place on the Google Content Network.
These new ads have predefined elements for [...]
YouTube testing highly annoying un-skippable ads
Google owned video sharing service YouTube does not make a lot of money for their parent company.
The bandwidth costs are high and they have to pay royalties for videos that are delivered for free to the web users.
The service allows for video embeds which also steals away a [...]
Internet advertising revenues went up last year
Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have reported that online advertising revenues went up 10.6 percent last year to a record 23.4 billion dollars.
This comes despite the fact that global economy is in a mess.
The report released by the two bodies said that the search advertising [...]
